Look of the Day

Black ruffle trim tank by RAIN

WILLIAM RAST Frankie Boyfriend Jean in Box of Rain

A lot of you may be afraid of the boyfriend style, but we're here to show you that you CAN in fact pull it off! Dress em' up or dress em' down, it's easy!

Here we've paired it with a simple black top and sandals. As simple as it gets right? 

But to dress it up think strappy black stilettos, a fun sequined vest, and tank.

 How about flats, a tee, and a scarf? Or even a boho-inspired flowy top and espadrilles? 

The possibilities are endless.

Celebs love to wear them baggy with tees, then accessorize them to the hilt. 

What fun can you create with this trendy style?

[image via www.collegecandy.files.wordpress]

Now you can try the look for less, since William Rast denim will be 40-60% OFF during the next few weeks in order to make room for NEW FALL STYLES!

CHECK BACK FOR DETAILS

Flippin' for FLORALS

If you've been in or around Greenwood the past few weeks you've noticed the amazing topiaries in Uptown Greenwood as SC's Festival of Flowers is in full swing. [or should I say "bloom"?]

Recently, we've had several fun floral styles arrive at the shop and thought we'd share the latest and greatest from some of our favorite lines, Ivy Jane and LK Clothing! 

Here's a fun vintage floral printed dress by LK Clothing. Perfect for Summer but you can also layer a long sleeve Dance in Paris seamless tee under it in the Fall with boots for a funky, unique look!

This is a another cute print that incorporates lime green, turquoise, pink, and chocolate.

Next, we LOVE LOVE LOVE this new floral print from Ivy Jane. It's the perfect print and style to transition into Fall. The lightweight cotton ruffle vest ties in the front {Allison is wearing it here with a Dance in Paris Chocolate Tank underneath}. This would also look great with a Dance in Paris Chocolate 3/4 sleeve or long sleeve layered underneath during the cooler months. From white pants, denim, to chocolate or mustard tights - 

this sassy little number is a must!

Next, we also got this same fun print in a long tunic/dress style. 

This is another great style to take you all the way into Fall. Wear it now with gladiator sandals, Jack Rogers, or wedges...then throw it on in Fall with brown leggings and boots!

Who wears short shorts?

We do! We do! 

Not to mention, so does every other celebrity in Hollywood. Check out this popular denim short trend for Summer...

At Sugar, we carry William Rast's Scarlet Short

The perfect cuffed "short short" to take you through Summer's hottest months!

But have no fear all of you who aren't quite ready to "bare it all". It Jeans makes several great styles of capris and bermudas, as well as Citizens of Humanity. Stop by this week and take a look. Denim shorts/capris look great with so many fun tops and you can really dress them up with a simple wedge shoe or espadrille. 

Braided Waist Dress

Yum. Yum. Yum. 

Love the yummy colors of this braided waist dress that just arrived in the store this week. They are lightweight, comfy, cool {which we all need with this 100 degree weather} and have a great empire waist with self tie in the back that is so flattering. Great little price too! Available in cobalt, hot pink, and jade for now. New colors arriving next week. Sizes are small, medium, and large. 

Buy one in every color and accessorize a different way every time you wear them!

STAY COOL with Lilly

The temperature is certainly rising but we've got just the thing to keep you COOL!

From today, June 23rd - Friday, July 2nd, for every Lilly Pulitzer purchase you make (in store and online at www.scsugar.com) [*oh and I would like to add we will be adding more Lilly Pulitzer items to our online store by 6pm today, June 23rd so sit tight] you'll score a chance to win this adorable limited edition Lilly Pulitzer cooler (assorted prints). We'll randomly select TWO winners from the drawing next Friday, July 2nd at 6pm EST, just in time for all of your July 4th festivities!

Did I mention that select Lilly Pulitzer Spring items are up to 50% OFF now? Get to shopping! The more items you buy, the more chances you have to win! 

**Also, over the next few weeks we're going to be doing a ton of Summer promotions for our Facebook fans, blog followers, and Twitter followers! Sweet!

Hot Mamas.

Seems there is quite the "baby boom" around here and we've had tons of expectant moms stop in Sugar looking for something 1. comfy 2. concealing 3. cool and STYLISH! Good news : even though we technically do not carry "maternity styles" (besides our Citizens Maternity jeans) , we have plenty of easy-to-wear styles that will take you through your first months of pregnancy, if not full term.

So many have purchased our Citizens of Humanity Kelly Bootcut Maternity Style
We have them priced less than competitors at $159.
They truly are an investment for the 9 months!

Lilly Pulitzer Delphina Dress

reversible, so you really get two dresses in one!

Lilly Pulitzer Katia Knit Wrap

available in shorely blue, keen peach, navy and hotty pink

We love this style because it can be worn full term, over any type of maternity tank

The perfect tank dress. Truly PERFECT.

rayon with a bit of spandex

empire waistline is "perfect" for mommies-to-be

Great price at $54 and you will LOVE this dress!

Best-seller by far and so many yummy colors

ooh la la, add a little...okay, a lotta color with these fun sunset one shoulder dress

by Karlie! The empire waist line is comfy for your belly.

Maxi styles are so popular! Here's a couple of different styles we have that have been best sellers among the "mommies to be"
Lilly Pulitzer Regan Burnout Maxi Dress Color Me Red Perfect Tank Maxi

this dress truly is "perfect" since it has a little bit of spandex in it, making it
SUPER stretchy and comfy. Great price too!
Karlie Vintage Floral Strapless Maxi Dress

Karlie Colorblock Maxi Dress

Congrats to all of you expectant mamas out there!

Makeover

Huge thanks to PENNY LANE DESIGNS for the awesome blog makeover!

Hope everyone loves the new look and we look forward to tons of new blog posts to come.

Congrats Allison

Sugar would just like to congratulate our wonderful employee, Allison King, who wed

Jason Beaty this past Saturday in Abbeville, SC. We wish Allison & Jason the very best as they begin their new life together!

________________________________________

Also, we've got a few new employees on board. Actually they aren't "new", since they worked here during the Summer we first opened in 2008. However, we are thrilled to have them back and know they will provide you with the sweetest customer service around.

Sydney Crawford - [Sales Associate] - is a resident of Abbeville, SC and recent graduate of Clemson University. She majored in English, yet has a passion for FASHION! Sydney has great style and is always eager to help customers find a unique outfit that expresses their own sense of style. So glad to have Sydney on board to help us part time as she begins grad school.

Courtney Hall - [Intern] - is a student at the University of South Carolina with a major in Public Relations and minor in Fashion Merchandising. Courtney is home for the Summer and will be Sugar's new intern, helping us with the development of our new website, blog, Twitter account, and keeping us updated on Facebook and other social media outlets. She also loves fashion and is eager to plan tons of fun promotions and events for our sweet customers. We're also glad to have her on board.

NEW LINE. NEW LOVE.

Sugar just received a fabulous new line of clothing by designer Tracy Negoshian. It's preppy, fun prints combined with classic styles. (Hmmm...sounds like another one of our favorite lines doesn't it? Maybe Lilly perhaps?) Tracy Negoshian, Inc was created by and has been the dream of Tracy since her college days at the University of South Florida. She was inspired by Tory Burch and Lilly Pulitzer and wanted to create the same fun styles at affordable prices.

We love her fresh prints and we're delighted to see such great customer response to it. Then again, what's not to love? We should have a new shipment arriving soon, so keep checking back with us.

High Seas

A hot trend for Summer 2010 would have to be the Nautical look. Stripes, anchors, rope and all things "ships ahoy" are sizzling hot this season.

From Dolce & Gabanna to Chanel, you're seeing the nautical look all over the runway as well as the red carpet. It's super chic, classy, preppy, and timeless.HOW TO GET THE LOOK FOR LESS AT SUGAR
We have several styles for every budget!

Lilly Pulitzer Sullivan Nautical Dress
$148
Nick & Mo Navy Rope Sweater with Linen Navy Shorts
(entire outfit less than $100)

Nick & Mo Button Up Striped Navy Top
with Lilly Pulitzer Canvas White Shorts
(outfit less than $100)

Karlie Sequin Anchor Striped Tank
$28

Color Me Red Navy & Red Stripes Dress
Cute and Comfy. $68